Full Funnel Marketing

In this episode, you'll learn how to effectively use platforms like Google, Meta, TikTok, Pinterest, and Snapchat to boost your performance. Johan and Jonas will walk you through the latest best practices and common mistakes to avoid when planning your campaigns for the busiest time of the year.

 In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign.

In this episode, you will learn more about the history of Keywordio, and also get to know our CEO better!

In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more!

In this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of AiToday’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Henrik Enström who is CPO at Bangerhead, and also a speaker at D-Congress. Henrik has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Henrik has been a fast learner all throughout his career. This has also lead to his latest move from marketing over to product and his new role as CPO at Bangerhead.In this episode we will go deeper into how to automate your pricing strategies with the help of AI. Why you need to build custom AI assistants for your team..

Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta. In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy. 

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear.Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry.

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies.In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube

Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies.In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features.

Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies.In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more!

Keywordios delägare Jonas Hagströmer Theodorsson gästar podden Framtidens E-Handel och delar med sig av sin expertis inom performance marketing.Intro av Jonas och hans resa med sorg och vad som är viktigt i livet.8 min - Hur balanserar man sitt privata och professionella liv? Att ta hand om sina följare.16 min - Hur skapar man product market fit? Vilka KPIer är absolut viktigast för e-handlare? Hur ska man navigera bland alla trafikgenerering kanaler?35 min - Vart börjar man och hur utvecklar man sin marknadsmix som ett D2C varumärke? 41 min - Vilken typ av content funkar bäst på olika plattformar? Vilken process i contentskapandet är mest effektiv? Och vad är CLTV?

The holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights into crafting compelling video ads that resonate. But that's not all - Johan & Jonas will also guide you through the full funnel approach, ensuring you capture your audience at every stage of their journey. Don't let the holiday rush overwhelm you; tune in and equip yourself with the knowledge to shine!