The future of data driven decision making for E-commerce

Data-driven is on everybody’s lips today. But what does it mean for a successful marketing team? In this webinar, we will share the latest trends on how to make data-driven decisions at scale for retail and E-commerce companies. 

What data should you use for optimising your Google Ads channel or onsite Experience? We will show you how to setup A/B test to keep innovating in your customer acquisition process and we will present how to leverage data insights from reviews to get closer to your customers.

What you will learn

Three clear areas and how to leverage data-driven decisions in each one of them to grow your business. 

• Paid search and cases for Google Ads in retail and E-commerce
• Advanced A/B test to enhance the onsite experience
• Trust economy: E-reputation through customer review insights

Join us @Google to take part in a panel discussion with some of the industry-leading companies sharing their experience on how to leverage data in a challenging environment.