Promotion and Dynamic Pricing in Retail

Promotion and Dynamic Pricing in Retail: Leveraging Machine Learning to Increase Order Value and Conversion Rates

In this session, we will do a deep dive into how to leverage dynamic pricing and promotions to grow incremental revenue for your business. 

Jonas Theodorsson from Keywordio will share how to analyze your assortment and use those insights for an effective promotion strategy with a case for ecommerce using Google Ads as the main customer acquisition channel.

Ph.D Oliver Gindele from Datatonic will take you through how to design, build and deploy a dynamic pricing solution to drive incremental revenue for your business. Using Google cloud and the latest technology in machine learning.   

What you’ll learn in this seminar:

• How to analyze your assortment and set up experiments for promotions.

• Introduction to machine learning in retail
• How dynamic pricing can impact your business
• Project example: Increasing order value through dynamic delivery pricing 

Who should attend?

• Digital Marketing Specialists with the responsibility of SEO/SEM for E-commerce companies
• E-commerce managers
• CMO/CEO for E-commerce companies

Datatonic are a team of data specialists who build bespoke machine learning and analytics solutions for global brands within retail and media. They were recently named Google Cloud’s Global ML/AI Partner of the Year.