Privacy for Marketers has been important for a long time. But 2022 it has been accelerated with an increased interest from the general public, the rise of privacy-first browsers, and Google announcing the sunset of Universal Analytics and push for Google Analytics 4.
The use of first-party data is key in solving the privacy challenge for every marketer. Using the framework Collect, Measure and Activate in combination with the latest development in Google Analytics 4, Voyado, and Marketing channels like TikTok, META, and Google Ads
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