From Awareness to Action: The Creative's Guide to Full Funnel Marketing
The seats @Google are limited, apply for a ticket by submitting this form. Everyone who submits will get access to the live stream and the content after the event.
From Awareness to Action
Full Funnel Marketing on Youtube and Google Ads
Learn best practice for what creatives will make you stand out in different stages of your marketing funnel. Join Keywordio and Google for an exclusive event that will equip you with the latest insights, trends, and strategies to stay ahead of the curve in 2024.
Learn from our speakers how to maximize your ROI, reducing wasted ad spend, and driving more conversions through Google & YouTube Ads. You'll come away from this event with a clear understanding of what works and what doesn't.
Join us at Google's office in Stockholm or stream the event.
Everyone who registers will get free access to all content.
Stream the webinar whenever you want just like your favorite Netflix series
Presentations and slide decks
What will I learn during this webinar?
New features in Google Ads
Latest updates in PMax
What is Demand Gen and how to use it
Creatives guide for full funnel.
Client Case.
Discussion and Q&A
Who is this event for?
Digital Marketing Specialists, who handle SEM or YouTube
Digital Directors / Product Owners.
Marketing Managers.
Performance Marketing teams
Marketing managers / CEOs
Speakers
Jonas Theodorsson
Business Developer Global eCommerce - Keywordio
Matilda George
Senior Strategist - Google
Morten Barkfeld
CEO & Founder - Keywordio
Viggo Lundbergh Akbari
Digital Growth - Google
Tuss Odin Ekman
CMO Frank Dandy
Angelica Molin
Global Head of DTC - Houdini Sportswear
Agenda
15:00
-
15:05
Introduction - Why: Macro trends in Sweden, Full Funnel Marketing.
Jonas & Matilda
15:05
-
15:20
From Awareness to Action - What: YouTube, Shorts, Demand Gen & PMax.
Jonas & Morten
15:20
-
15:40
Operational Excellence - When: Right foundation in place, creatives, tracking, budget.
Morten & Viggo
15:40
-
16:20
Learn from Others - How: Panel discussion with Houdini Sportswear & Frank Dandy
Tuss Odin Ekman - CMO Frank Dandy, Angelica Molin - Global Head of DTC Houdini Sportswear
16:30
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18:00
Mingel and After Work
For everyone who joins @Google office in Stockholm
What we do
Paid & Organic Search - Grow Your Webshop
Paid Social - Build Your Brand
Creative Content - Make an Impact
Marketing Automation - Build Loyalty
AI & Data - GenAI and Measurement
How we work with you
From full agency setup to project based services for in house marketing teams
We build an expert team for your needs including specialists within Paid Search, Paid Social, Data, Marketing Automation and Online Strategy
Bring your marketing team into the room with our business developers, data scientists and Paid social Specialists. To get new insights and actions going forward.
Work with our digital specialists on an hourly basis. Coach your management, cover for an interim solution or solve a Google Tag manager server side project for GA4.
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