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On-Demand
Course

Google Analytics 4 and Privacy

Google Analytics 4 and Privacy

Google Ads and Privacy 

This year will be different. The Holiday season is always important but this year you need to make sure Google Analytics 4 is implemented well before with a privacy-first approach.

The use of first-party data is key in solving the privacy challenge for every marketer. Using the framework Collect, Measure, and Activate in combination with the latest development in Google Analytics 4 is a must for every marketer. 

  • Privacy Assessment and the latest update on GDPR and Schrems II for Marketers
  • Google Tag Manager, Server Side tagging, Global site tag
  • Google Analytics 4 and the framework Collect, Measure and Activate
  • Black Week, This years trends

What will I learn?

  • Latest on Privacy for Marketers
  • Google Tag Manager, How to measure Revenue and Profit
  • Google Analytics 4, Key aspects for Ecommerce
  • How to optimize for 2023 Behavior

 

Who is this course for?

  • Digital Marketing Specialists, who handle SEO / SEM for
    E-commerce companies.
  • Digital Directors / Product Owners.
  • E-Commerce Manager.
  • Marketing managers / CEO of E-commerce companies.
Keywordio-Google-event

Speakers
Johan LN
Johan
Keywordio
JONAS-04-1
Jonas
Keywordio
Oscar LN (2)
Oscar
Keywordio
emil
Emil
Google

Agenda

Chapter 1
-
Intro, Why Privacy is more important than ever
Chapter 2
-
This year's trends and consumer behavior
Jonas Hagströmer Theodrsson
Chapter 3
-
Google Analytics 4 and Privacy
Johan Lidner
Chapter 4
-
How to assess your readiness. Privacy , Google Analytics 4
Oscar Sjöstrand & Emil
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Bring your marketing team into the room with our business developers, data scientists and Paid social Specialists. To get new insights and actions going forward.
Work with our digital specialists on an hourly basis. Coach your management, cover for an interim solution or solve a Google Tag manager server side project for GA4.
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